Blonde Ambition: The Caroline Doll in Real Life
By Shalese Kocher
There are many ways to describe the @thecarolinedoll you see on Instagram: blonde, glitter, pink, pretty, fashion-forward. But the one word I would choose to describe Caroline Birgmann in real life? Innovator.
Caroline is the owner and CEO of Posh PR, a fashion-infused wedding and event planning studio. In her not-so-spare time, she styles editorial content for major brands and serves as the Lifestyle Expert for Stony Point Fashion Park on CBS 6’s Virginia This Morning. She also owns, runs and creates new merchandise for The Caroline Doll Shop, an online shop that sells everything from giant balloon kits to gold foil cocktail napkins.
“It started when I was thinking about creating an experience for my brides,” Caroline says. “I would find these cute little pink and gold things, like notebooks and pens, to mail to my clients as monthly motivators to push through all the planning and get to the big day.” Eventually, however, Caroline had a hard time finding fun, new things to gift . . . so she started making her own. The gold foil cocktail napkins and glittery coasters became a social media hit, and The Caroline Doll Shop was born. It made its official launch on Valentine’s Day, Caroline’s favorite holiday.
Get your doll tee HERE! AND, because you’re a Richmond Weddings reader, Caroline is giving you FREE SHIPPING with the promo code #dollspartypretty
So, besides sweet monthly gifts, what does being a Posh PR bride look like? “I give excellent customer service, and that’s all there is to it,” Caroline says. “It makes me pretty demanding, but this is a time in their lives that’s special and important, so why wouldn’t I make sure they get exactly what they’re hoping for? I want them to feel like they are the only bride I have; that they can run to me for anything. I want to walk in the room and have them feel relief that Caroline is here and everything is going to be fine. I’m a doer, and I give all of that energy to my brides.”
“A doer” is the perfect way to describe Caroline. When she finds a need, she simply gets to work and finds a way to meet it.
That is, in fact, how the new Caroline Doll t-shirt line came to life. Like a true Posh PR bride, Caroline wears tutus on Tuesday, usually with a fun printed tee. Like her client gifts, however, it became hard for her to find the right kind of t-shirt to wear with a fluffy tulle skirt. Plus, she wanted to rock a shirt with her trademarked life motto: Champagne is Always the Answer. So, Caroline opened up her email, got to work, and officially launched her very own t-shirt line this past Sunday — Valentine’s Day. Find a need, get to work, meet the need – that’s the Caroline way.
As we shot the stunning vignettes for this advertorial in the beautiful courtyard of the Quirk Hotel, Caroline and I chatted about things that have happened and things to come. We joked about Caroline’s “new thing for 2016” being sequin skirts, I couldn’t help but be in awe of the magic she can create. Rest assured . . . the sequin skirt may be new for 2016, but Caroline and her tutu aren’t going anywhere.
To contact Caroline, email email@example.com or call 804.625.7674! Remember to use promo code #dollspartypretty for free shipping from The Caroline Doll Shop!
Photos by Shalese Danielle for Richmond Weddings