The Wedding Planner Bride

By Shalese Kocher

Ask any wedding professional, and they will probably tell you how much their views on their jobs changed upon getting engaged themselves.  Caroline Birgmann (better known as @TheCarolineDoll to her nearly 13k Instagram followers), owner of Posh PR and The Caroline Doll Shop, is no different.  After her June 2016 engagement, Caroline went from wedding planner to #theweddingplannerbride and #theblondegreek.  This June, she will be Caroline Kalentzos!

For a wedding planner, it can feel like a Herculean task to plan your OWN wedding.  “Two of my brides just had an intervention with me.  They made me block off two hours, and we planned my wedding.  I have to take care of everyone else first, but I was crazy to think I could do the planning on my own!  You just get tapped out on making decisions, so you need outside perspective.”

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But what has she learned from being a bride?  Caroline says, “I now realize that the most important thing to a bride is FEELING like a bride.  I want someone to send ME pretty mail like I send my brides!  I never realized how important that it is.  What I’ve been doing and how I’ve been serving my brides is actually SO important.

“The littlest things are exciting, like your own cocktail napkins,” Caroline says.  “It’s a new way to relate.  At first, I was really shy about it, but my brides want to hear about my wedding plans, too.  They’re even more excited to relate on a bride to bride level.”

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Between wedding planning sessions, Caroline is ready for a year of more fashion PR clients than ever before.  Working as a brand ambassador for top brands like Kate Spade New York, Bloomingdales, Anthropologie, and Tiffanys & Co., Caroline has become an expert on fashion, lifestyle, and brand marketing.

“There are some exciting things in the works that may or may not involve TV,” Caroline hints.  “2017 is going to be heavy on the fashion PR side.  I am interested in exclusively service full-service brides who want planning and design.  I am taking less brides than ever so I can do the most for my clients!”

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As we text back and forth to plan this shoot, Caroline writes, “I always go ABOVE AND BEYOND with things, then I chat it out to be logistical and realistic!”  That is, I think, the secret to Caroline’s success.  She starts with a big idea, then works with meticulous organization to make that big idea work within the scope of whatever she is tackling, whether it’s making herself into a lifestyle and fashion expert or planning a wedding for a Posh PR bride.

Posh PR & The Caroline Doll Shop | 804.625.7674

Photos by Shalese Danielle

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Staying on Schedule (and Stress-Free!)

By Paula Ramirez

The morning of your wedding is an exciting time. It can easily become a stressful one, however, if you haven’t planned ahead. Whether it’s a bridesmaid who has gone MIA or your hair appointment running over time, there are some obstacles that could turn even the mellowest bride into a bridezilla!

Forget the stress and take care of these things in advance so they don’t pop up when you’re counting down the minutes to your I do’s.

Get Up Early

This may seem a bit obvious, especially since you’ll be brewing with excitement. Give yourself some time to sit and have a good breakfast. It’s a chance to reflect on the day’s meaning as well as to ensure that you’re ready when it’s time for your first appointment.

Schedule Appropriately

If your hair and makeup team isn’t coming to you, be sure to give yourself some wiggle room for travel and things taking a little longer than expected.

Pick ...

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The Fail-Proof Way to Enjoy Your Wedding

By Debbie Miller

Almost everyone has a friend or family member that is organized and offers to direct the caterer or florist as to where to put things. The day of your wedding, however, is about much more than putting your gifts in the car and telling vendors where to go! Your family and friends deserve to relax and celebrate with you while an experienced professional provides all the added assurance to make your day run smoothly. A “Day of Coordinator” actually starts planning for your big day four to six weeks prior. Here are some things an experienced day of coordinator will help with:

One of the most importance pieces of your wedding is a timeline. A professional timeline creates an event that is flawless and flows well so you and your guests have a great experience. Nothing slips through the cracks, and all of your vendors and VIPs stay on the same page.

Most vendors ...

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Richmond Wedding Vendor Spotlight: Allison, Boathouse Weddings

Meet Allison Prato, an Event Coordinator for the Boathouse weddings!

How did you get started in this business?

I graduated from James Madison University with my Bachelors Degree in Organizational Communication in 2010. I was a young adult, fresh out of college with no idea what I wanted to happen next. In 2011, I started working at The Boathouse as a restaurant server and slowly began working private events and wedding. One day, I spoke up and expressed my interest in working more with our Event Department. I have been a part of our amazing team since June 2015.

What’s your favorite wedding story?

My favorite wedding story was working with a couple who threw a surprise wedding for their friends and family. The couple had been together for close to ten years but did not feel they needed to get married to prove their commitment to one another. One day, their feelings changed, and they decided to completely shock all ...

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Puppy Love: How to Include Your Dog on the Wedding Day

By Kaleigh Wilkinson & Kim Moody

For some of you, your dog is your first “baby.” Of course you want to include your fur-child in your big day! Many couples, however, hit a wall when it comes to incorporating him or her. It’s not as easy as it may seem -- complications with the venue, a sitter, and interactions with guests all play a huge role. Here are some successful tips we have gathered over the years.

The best place to start is the venue. If having your dog in your wedding is non-negotiable, shop around for locations that will allow dogs. The guidelines for venues generally follow a checklist of the size and temperament of the dog. From there, it is at their discretion. Always talk with the venue about your dog specifically before booking if including your furry pal is important to you!

RW Tip: Be sure to have baggies or a pooper scooper ...

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Where to Start: Researching Wedding Vendors

By Shalese Kocher

We want to shout it from the rooftops: researching your vendors is SO important!  After a vendor catches your eye in a magazine or online, here are our suggestions for finding out more!

1. Check out their social media feeds!  Instagram and Facebook have changed the game of wedding research, and these platforms allow you to see a mini portfolio from vendors AND a hint of their personalities.  Plus, if that particular vendor is keeping up with their social media, you’re instantly up to date on what they’re up to!

2. Visit their website.  This is where you should be able to find a nice portfolio, pricing information, client reviews, and more!

3. Ask your other vendors!  If you’ve already hired some excellent wedding professionals, ask who they would recommend for the services you still need.  Chances are, they’ve worked with enough people to know who would be a great fit for you.

4. Ask your friends!  If you have friends who are recently ...

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Glow From the Inside Out with Avance MD

By Shalese Kocher

Have you been dieting and exercising without seeing any changes to your body?  Are you trying to eat healthier and get your steps in but still feeling sluggish and tired more often than not?  Dr. Neal Carl (Board Certified in Anti-Aging Medicine) and Dr. Tara Dall have some refreshing news that is fully backed by medical science: if diet and exercise aren’t making you feel better, it’s likely NOT your fault!

When I visited the AvanceMD office to learn more about their methods, I could feel Dr. Dall’s passion for her work immediately.  Dr. Dall is Board Certified in Lipidology and Family Medicine, has spent fifteen years using breakthrough genetic biomarker technology to care for patients, and is an internationally sought after guest speaker because of her ability to put complex medical topics in patient-friendly terms.  She has a special interest in how insulin resistance plays a part in cardiovascular disease, obesity, and polycystic ovarian syndrome (PCOS).  She has changed the lives of patients, both male and female, from ages ...

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Advice for Newlyweds: Buying Your First Home

By Ariana Teachey

Planning a wedding is the first of many things that you and your sweetheart will tackle together as a couple. Another big adult thing you’ll do together? Buy your first home! We have asked our experts to explain some of the basics to get you started on the right path to find your dream home!

Our RW home loan expert: Nicola, owner of Home Loan Zone with over 11 years experience in the mortgage industry.

What are some common misconceptions about home loans?

“I need to put down a lot of money on a home loan.”

“I need to have perfect credit to buy a home.”

“It’s cheaper to rent than to own.”

Nicola says, “There are lots of great programs available to suit a buyer’s needs. With little to no money down, you can own a home!”

What does it mean to specialize in helping first time buyers?

“Buying your first home can be overwhelming. Understanding and ...

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The Complete Guide to Ordering Wedding Invitations

By Chloe Minyon

Start Early

Invitations have come a long way over the past several years, and with many custom stationers now available, the design options are endless! It’s good to start the process early so you can create exactly what you’ve always dreamed of.

As a rule of thumb, save the dates should go out six to eight months before the wedding with invitations going out six to eight weeks before.  If you're having a destination wedding, send out your invites even earlier (ten to twelve weeks before the wedding) to give your guests plenty of time to plan.  To allow for print and design time, it’s best to start working with a designer nine to eleven months before your big day.

Know Your Style

Your invitations set the tone for your wedding. So, before you begin the design process, determine your color palette and decide on the formality of the day (black tie, for example) and the type ...

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Richmond Wedding Vendor Spotlight: Boathouse Weddings

Meet Susan Birkenheier, Event Coordinator for the Boathouse at Sunday Park!

How did you get started in this business?

I studied PR in college, and then my first job out of college was as a hostess at a restaurant in Downtown Chicago. While there, I had the opportunity to with the event coordinator and soon realized that I wanted to work in events and started my first internship soon after.

What’s your favorite wedding story?

I don’t have a favorite wedding story, but I have been honored to be a part of the gay weddings I have coordinated over the past two years. I think any LGBTQ wedding is such a wonderful and inspiring story for us all as equal human beings.

Why do you like working with weddings?

I love to get to work with people during one of the happiest times of their life. It’s a true privilege. I also love that everyone has a different story to tell, ...

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